Who's still cashing in
who profits from “self-care” as a sales pitch
Self-care used to mean protecting your time and your limits. Somewhere along the way it became a product category, and the rebrand was extremely good for business.
Tag: marketing
Who's still cashing in
who profits from your fear of missing out
Limited time, only three left, this story disappears in 24 hours. FOMO isn't a personality trait you have. It's a feature, deliberately engineered into the things you scroll through and buy.
Who's still cashing in
who profits from your fear of aging
The anti-aging industry needs aging to feel like a problem worth fighting. The market depends on you believing your face is a battlefield instead of just a face that's living a life.
Who's still cashing in
who profits when your new year’s resolution fails
Gym memberships spike every January and crash by February. That's not a coincidence or a failure of willpower on your part. It's the business model working exactly as intended.