the layer and the foundation

What survives the longest starts to look like virtue.

A look beneath biological, social, and systemic evolution — at the myths built on top of plain survival.

Who's still cashing in

who profits from “self-care” as a sales pitch

Self-care used to mean protecting your time and your limits. Somewhere along the way it became a product category, and the rebrand was extremely good for business.

2 min read

Tribe

why fitting in matters even when we deny it

Even people who insist they don't care what others think tend to dress, talk, and act remarkably like the specific group of people who also insist they don't care. Not caring is its own kind of fitting in.

3 min read

Body

why we yawn when others do

It's involuntary, it's almost impossible to resist, and it spreads faster between people who are close to each other than between strangers. Contagious yawning isn't boredom. It's an old mirroring system.

3 min read

Who's still cashing in

who profits from your fear of missing out

Limited time, only three left, this story disappears in 24 hours. FOMO isn't a personality trait you have. It's a feature, deliberately engineered into the things you scroll through and buy.

3 min read