Who's still cashing in
who profits from “self-care” as a sales pitch
Self-care used to mean protecting your time and your limits. Somewhere along the way it became a product category, and the rebrand was extremely good for business.
Who’s still cashing in
who’s still profiting from the myth, named as concretely as possible.
Who's still cashing in
who profits from your fear of missing out
Limited time, only three left, this story disappears in 24 hours. FOMO isn't a personality trait you have. It's a feature, deliberately engineered into the things you scroll through and buy.
Who's still cashing in
who profits from your fear of aging
The anti-aging industry needs aging to feel like a problem worth fighting. The market depends on you believing your face is a battlefield instead of just a face that's living a life.
Who's still cashing in
who profits when your new year’s resolution fails
Gym memberships spike every January and crash by February. That's not a coincidence or a failure of willpower on your part. It's the business model working exactly as intended.
Who's still cashing in
the dating app selling you back your own instincts
Dating apps say they exist to help you find connection. Most people who use them for long enough start to feel the opposite of connected. This isn't a design flaw. It's closer to a design goal.