the layer and the foundation

Tag: consumer psychology

Who's still cashing in

who profits from your fear of missing out

Limited time, only three left, this story disappears in 24 hours. FOMO isn't a personality trait you have. It's a feature, deliberately engineered into the things you scroll through and buy.

3 min read

Who's still cashing in

who profits when your new year’s resolution fails

Gym memberships spike every January and crash by February. That's not a coincidence or a failure of willpower on your part. It's the business model working exactly as intended.

4 min read